Web 2.0 Strategy—Tools, Tips & Tricks for Enabling Site Success Selecting and implementing the right tools Your website is at the heart of your institution’s marketing, communications and recruiting efforts. As the demands on your site grow, so too does the requirement to have the right tools for the job. This session will review the “must haves” in Web 2.0 tools, including the integration and use of rich media, blogs, RSS, instant chat, social networking and web content management. You will hear about how to select and implement the right tools for a higher education environment, how these tools can enable collaboration, and learn some tips and tricks for making the most of these technologies. (Javascript is required to view Mediasite content)